Leveraging the Power of Social Media: Building Brands in the Digital Age

    Being a student, I love to observe how social media is changing the business and entrepreneurship landscape. It's unbelievable how Facebook, Instagram and Twitter became not only friends' meeting point, but also useful instruments used to establish and strengthen the brands.

social media - Search Images (bing.com)

    Something that strikes me is how social media assists brands in growing their visibility. I can just tap a few times on my phone and I will discover new brands all around the world, and learn about their products and services. What’s incredible is that you can have an audience that’s worldwide without ever leaving the computer. 

    But social media isn't only about reaching a lot; it's going beyond story-telling. I've observed that winning brands post about their values, mission, and personality through social media. Either in pictures, videos or written posts, the brand’s audience can communicate with them effectively and feel closer to the brand.

social media - Search Images (bing.com)

    Social media also gives brands a way to engage with their customers in real-time. I've seen businesses respond to comments and messages, answer questions, and even take feedback into account when making decisions. It's a great way to build trust and loyalty with customers.

    Social media provides brands a means of interacting with their clients in real time. I've witnessed companies reply to comments, messages, answer questions and even consider what was told them while making decisions. It is a perfect method to cultivate trust and devotion among customers.

  

    Generally speaking, I’m impressed by how social media can create brands. It's exhilarating to ponder about its growth and development into the future and how it will shape my business operation. While studying and following my own entrepreneurial dreams, I will definitely have social media in the back of my mind as one of the ways to promote brand awareness.

References:

Karra, S. (2024, February 20). Council post: How social media is changing business strategies. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2023/01/19/how-social-media-is-changing-business-strategies/?sh=1d064d3a2f5f

Parveen, F., Jaafar, N. I., & Ainin, S. (2016, October 17). Social Media’s impact on organizational performance and entrepreneurial orientation in organizations. Management Decision. https://www.emerald.com/insight/content/doi/10.1108/MD-08-2015-0336/full/html

Social Media and Entrepreneurship: Exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities. Journal of Small Business and Enterprise Development. (n.d.-a). https://www.emerald.com/insight/content/doi/10.1108/JSBED-01-2021-0041/full/html

Social Media and Entrepreneurship: Exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities. Journal of Small Business and Enterprise Development. (n.d.-b). https://www.emerald.com/insight/content/doi/10.1108/JSBED-01-2021-0041/full/html

team, Aic. (2023, January 31). The impact of social media on Entrepreneurship. https://aicontentfy.com/en/blog/impact-of-social-media-on-entrepreneurship

Wright, L. B. (2018, November 4). The rise of entrepreneurship and Social Media. Fordham Journal of Corporate and Financial Law. https://news.law.fordham.edu/jcfl/2018/11/04/the-rise-of-entrepreneurship-and-social-media/